Disney U: Developing Engaged and Loyal Employees at Disney University

"Disney U: The Power of People and Culture"

With a Foreword by Jim Cora, former Chairman of Disneyland International

"A leadership blueprint that can be applied across any organization." -- Captain D. Michael Abrashoff, U.S. Navy (Ret.), author of It's Your Ship

"When I joined The Walt Disney Company, I was taken aback to discover that I would need to return to school at Disney University! There, I grasped the essential principles of guest service that have consistently given Disney a significant competitive edge. Thanks to Doug Lipp's insightful book, the secrets behind this success are now accessible to everyone. Regardless of your business type, the lessons imparted at Disney University will undoubtedly prove invaluable." -- Michael Eisner, Former CEO and Chairman, The Walt Disney Company

Disney is an organization that sets a high standard when it comes to employing world-class individuals. Renowned for their friendliness, extensive knowledge, passion, and exceptional customer service, Disney's employees have been pivotal in driving the brand's remarkable success for over five decades.

What accounts for Disney's remarkable ability to uphold such a robust workforce for so many years? Why do numerous corporations and executives feel compelled to study Disney's exemplary standards in service and leadership?

Disney University, established by Van France, is the training ground for the individuals who contribute to crafting the globally celebrated Disney Magic. For the first time, the secrets of this renowned institution are unveiled in Disney U. Doug Lipp explores how Van France preserved Walt Disney's enduring company values and instilled essential leadership lessons, thereby creating a legacy of training and development. The book is filled with previously untold stories shared by Disney legends themselves, offering revealing insights into how they helped make Walt Disney’s dream a reality.

Disney U delves deep into the essence of Disney's culture and articulates the company's core values and operational philosophies that bolster the iconic brand. Lipp presents 13 timeless lessons that Disney has leveraged to drive substantial profits and growth for more than 50 years.

To this day, Disney University consistently produces a workforce that is exceptionally engaging, loyal, and customer-focused—attributes that stand out in the business domain. The lessons expounded in Disney U can guide your organization toward enduring success.

ACCLAIMS FOR DISNEY U:

"I wholeheartedly endorse Disney U to anyone keen on establishing a lasting market presence and a strong brand." -- Stephen Cannon, President and Chief Executive Officer, Mercedes-Benz USA

"Lipp shares narratives that highlight how Van and fellow Disney visionaries laid the groundwork for a world-class organization through a deft balance of 'people' and 'technology.'" -- Debi Aubee, Vice President of Sales, Bose Corporation

"Every leader deserves the insight akin to having a Van France at their side. Doug Lipp grants us access to the brilliance of a man instrumental in helping Walt create The Happiest Place on Earth." -- David Overton, Founder and Chief Executive Officer, The Cheesecake Factory

"How does Disney University cultivate a workforce of enthusiastic, loyal, and customer-oriented employees year after year? Doug Lipp invites us on a backstage journey to unveil the answer to this crucial question." -- John G. Veres III, Ph.D., Chancellor, Auburn University at Montgomery

"Doug Lipp narrates compelling stories about Disney that exemplify the significance of fostering an organizational culture marked by unwavering commitment to exceptional service and quality for both employees and customers. He takes this further by outlining how to embody these values within your own organization." -- Christine A. Morena, Executive Vice President of Human Resources, Saks Incorporated

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